Describe how the three blogs are alike.
All three blogs seek to build community, provide methods to connect and define their unique online identity as organizations. I noted that Dollar Shave Club held an ugly sweater competition, which created connection with their fans. Science World offers online games for parents and kids to encourage consistent engagement. Full Sail is host to events like the 12 Days of Gear, which provides similar community building opportunities. Each is consistent in promoting their brand and clearly portrays who and what they are as organizations. Additionally, each blog uses some element of social media to deliver and distribute their message.
Describe how the Science World and Dollar Shave Club blogs are similar to each other, but different than the Full Sail blog.
The greatest similarity between Science World and Dollar Shave Club is in the delivery of their message. Both use promotions and marketing that are edgy, a bit audacious, and unexpected. Opposite to this approach, Full Sail uses innovative marketing strategies that are fun, yet lend towards the image of an industry leader and solidifying the reputation Full Sail University and their graduates.
Describe how the Dollar Shave Club and Full Sail blogs are similar to each other, but different than the Science World blog.
The greatest similarity between the blogs of Dollar Shave Club and the Full Sail is the strong use of social media to further their message. Both blogs successfully extend brand recognition and promotion of their product through social media outlets. It is clear that each site encourages participation by each with accessible links to each social media platform throughout all areas of their site. Science World on the other hand, has an extensive online social media presence, but is predominately hidden on a separate tab of the site.
Describe how the Science World and Full Sail blogs are similar to each other, but different than the Dollar Shave Club blog.
Science World and Full Sail both deliver content based on industry topics. Content is focused on educating their audience, providing tips and tricks, as well as promotion of events, exhibits, guest lectures and community events. Additionally, both sites are easy to navigate, clean and simple, and taking place emphasis on user experience within their site. Contrary to the above, Dollar Shave Club has limited content, none that defines them as an expert in their field, and though simple in design, was difficult to navigate and identify content.
Describe what makes the Science World blog unique.
The Science World is unique through their effort to promote family connection. This connection is clear in the images used throughout their site, the programs they offer, as well as the way in which they engage within their local communities. Each article on their blog has a visual image that is aesthetically pleasing and tells the story of each post at a glance. Both children and adults could easily navigate and be inspired by the Science World blog.
Describe what makes the Full Sail blog unique.
The Full Sail blog is unique in that it acts as a hub, connecting the entire Full Sail Network. This includes access to Full Sail University, FSnet (mobile platform), Full Sail Alumni, Propeller (a gateway to the OrgSync community for Full Sail) as well as The HangR (branded merchandise). Second is the diverse content available, related to not only degree programs, but also industry related topics for all audiences. Third is the ease of access to all of the Full Sail social media outlets in which Full Sail actively participates.
Describe what makes the Dollar Shave Club unique.
Dollar Shave Club is unique in that it effectively targets a distinctive niche market. It is clear that they understand their audience, the personality of that audience and effectively cater to their interests. There is no question that this site is all about the product they are offering, and the site makes no apologies for this approach. However, they do add elements of fun through quirky surveys, polls and info graphics, telling a story through imagery, which allows their fans to easily connect with their promotions and online identity.