Full Sail on Pinterest
Full Sail Pinterest, acts much like a hub of information. 32 different boards, focused on specific topics. Each topic is represented by a defining image. Though each board is labeled, the audience could navigate without words and land where they wanted to be. The images encourage the audience to go on a self-exploration. This might be searching degree programs, learning about industry leaders that visit campus, or exploring a media campaigns like Orange Crush.
The content supports the Full Sail brand by showcasing student work, the involvement of industry professionals, and through providing educational tips through boards like the Writing Center. By showcasing student works, the Hall of Fame, and special events or guests, Full Sail is better able to brand itself as the prominent location for Real World Education in the entertainment and media industries.
Engagement is through a very clean interface, with easy navigation. Click a topic of interest, and you go directly to a board completely related to that topic. Click an individual pin within the board and the audience is off to yet another board, tracking back to the origin of the pin. In most instances, the origin will find it’s way back to Full Sail University, the product.
Dollar Shave Club on Instagram
The Instagram site for Dollar Shave Club, is a combination of images to promote the brand, but also portray the personality of the company light humor, quirky quotes and pictures of goofy people. They also showcase some of the team players within the business, to show they are everyday people, using an every day product.
Content on the Dollar Shave Club site, supports their brand through having most of the images the company slogans and quotes, like “Our Blades are F**king Great”. The images are about promoting their brand, promoting the personality of the business, and keeping the attitude light. They represent the brand through images as guy over a barbeque, to simply an image of an old football to describe their culture.
The engagement is simple. Images are available to view, and the audience can like, as well as comment on the images. The description of each image also includes hash tags for twitter that brings the image to another story or thread of social media. Though no direct way to share or forward from Instagram, liking an image could be noticed by followers of the audience and draw new members to the community.
Science World on Facebook
Content on the each page is targeted towards having the audience take action. Enticing images of families, children and adults encourage the audience to desire a similar experience. Every post includes an image, a description and a means to connect further. Fun, laughter, and good times are what the images represent.
The content supports their brand through announcements of events, exhibits and their community involvement. Each entry connects the audience further through a direct link to the individual blog post or web page dedicated to the experience. While maintaining an element of fun on the site, it is a step back from their traditional Guerilla style marketing, and focuses on engaging the family element Science World promotes.
With the format of their page, audience members are able to provide reviews of Science World on the home page. This shows trust in their brand, as well as the audience. Links to each of their individual exhibits and events can be accessed at a click of the mouse and keep the audience on their Facebook page while opening a separate browser to explore. In essence, they redirect, but don’t disconnect.