Full Sail University Video:
Full Sail University uses their video work for the purpose of recruitment through the telling of two distinct stories. By giving a visual representation of all of the major degree programs in action, the potential student is enticed by not only the opportunity that is inspiring to themselves, but also the diverse exposure to a wide range of other opportunities. It might be the student working the cameras on the back lot at Full Sail, or the student at a mixing board in either a live venue or studio. All of the imagery in this story is about connection, community, working together, and being prepared for a future career. There are friendships shown, which allows the future student to feel that this is a place they could call home.
The second story that runs as an overlay to the visual story, is a dialogue with key players of Full Sail University, like president Garry Jones. Through casual conversation of the purpose, vision and mission of the school, they are easily able to relay that this is a school of professionalism, equal to, if not better than other schools in the industry. The story takes an opportunity to express Full Sail as a school built and designed for it’s students with the greatest possible opportunity for real world experience. It is not about the motivations of faculty and board, but the success of each student fulfilling their individual dreams. As a prospective student, you easily connect with these figures, and feel confident, safe and secure that you are not alone on this adventure, even before ever stepping foot on campus.
Dollar Shave Video:
Dollar Shave Club takes a very unique approach to introducing a new product. This particular product, “One Wipe Charlies”, is a potentially uncomfortable product for men to discuss or even consider. Through the use of comedy, and clever word play, they are able to tell a story of this being a product for the every man. The story is that this is a product to solve every man’s dilemma. It expresses both the convenience of the product, as well as displaying that in a busy man’s life, this is the perfect alternative to the need for a shower.
Especially clever is integrating this into various social arenas. Having a young child think nothing odd about the product brings to light that this is a common, everyday product that everyone uses. Bringing in the military images, allows them to further a story that this is for men of all types, even the most macho of men in our armed forces. This is a story that turns natural necessity into public understanding, acceptance and fulfills a time saving need.
Through integration of various musical formats, Science World connects and invites it’s patrons to explore and have fun at the museum. By using music from varying genres that would appeal to different generations, they bring understanding that Science World is a place for people of all ages. The visual representations of families having fun, shows Science World as a place to go, where fun will be had.
Showing adults having fun, even by themselves, give permission to the adult patrons. It expresses that it is normal for adults to engage in play. By showcasing employees having fun while they work, they express that not only is Science World a great place to play, but also a great place to work. Science World becomes a place to gather, and a place where everyone belongs. It is a community, a family, and a friend.