In analyzing the color scheme for the RENT movie poster, I consider the overall color palette to be extremely complicated, though well considered. When I look at the palette below, I see a distinct Triad of Red, Green and Blue. All of the colors in this palette are muted shades of both warm and cool colors. While these colors are dominant in the overall color scheme, it is clear that the creative artist intended to use the full range of the color wheel. Breaking apart the color scheme in other applications like Kuhler, you can begin to see distinct split complementary color schemes that also play a part within the greater Triad color scheme.
The framing of the show title in RED, brings attention to the film, and acts as a warning for not only the content of the film, but also helps to address the need for greater social understanding with regards to HIV/AIDS and how it impacts the lives of everyone – friends, family & loved ones. It has no prejudice.
What I find most fascinating in this movie poster is how the creative artist depicted each character within the film through individual monochromatic colors. Red, Orange, Yellow, Green, Blue, Indigo and Violet, and culminating with the upper left hand image that I see as Achromatic. I feel it was a brilliant idea represent each character through separate colors, and ties the audience emotionally to the individual and unique character traits they represent within the film.
By also creating a color palette in Kuhler with the use of the RENT poster, it becomes much more clear that there is a dominant TRIAD relation that is immediately identifiable within the poster. Below are two variations, the first being considered a BRIGHT representation of the colors, and the second being a MUTED representation. Though I feel above palette better represents the monochromatic and muted shades represented in the actual poster image.