This is an assignment, focused on the analysis of color palette and color scheme of the Denver Ad Club’s “You Cannot Hide” advertisement. Below is my personal analysis, along with the question prompts that we were asked to consider.
What colors are most prominent in the color palette of the ad?
Which of the color schemes does the color palette most closely fit (complimentary, analogous, triadic, split-complimentary, etc)?
What role (if any) do warm vs. cool colors play in creating the mood of the ad?
What role do the colors play in establishing the mood of the ad?
Do any of the colors used have symbolic relevance? If yes, explain.
Could a different color palette have been more effective in achieving the ad’s goals? Explain.
The most dominant colors are Blue, Green and Neutral Tones, though the neutral tones really edge more into deeper orange tones. Within the ad, I see a couple of color schemes in play. The first is a split complimentary color scheme with tones of Blue, Green, and Orange. The second is an Analogous color scheme for the space below the stairs, comprised of blue and green tones.
The Analogous colors of blue and green create a feeling of suspense, fear and uncertainty. It places the visual within a space just outside of regular life. The green draws your eye up the stairs towards the exit sign where we feel a sense of action and certainty. There is a comfort felt in the green tones and the eventual warm colors of orange tones that dominate the upper walls of the staircase. It is the warm orange tones that ultimately provide the sense of comfort and satisfaction. You feel a yearning to enter that upper room. You feel that this is where you will find sanctuary from the icy, cold space of fear that is seen below the stairs.
Symbolically, the green represents action, the right way and even new life. The deep blue color of the stairs can present stability, calm and trust. The orange tones can represent comfort and warmth, but also inspire a feeling of action and energy, drawing the boy from his cold, icy hiding space.
A consideration might be a simple complimentary combination of blue and red. The lower portion of the photo could have a vivid red hue circumference that fades to a center of red tints within a monochromatic palette. The existing blue shade along the stairs could morph up towards the upper room in a monochromatic palette, that moves to vibrant, light blue, even pushing to nearly white as it nears the top of the stairs. Essentially, representing the idea of moving from a sinister angry scene, perhaps hell, into a light, almost spiritual place.