Following is an update to my original mood board, now adding a color palette for each of the three ad design concepts originally created. For my color palettes, I explored options of Analogous, Monochromatic, Complimentary and Split Complimentary designs, as well as the inclusion of Acromatic hues in one ad instance.
Color Scheme for “Action / Adventure” Ad:
Color Scheme for “Romance” Ad:
Color Scheme for “Family / Friendship” Ad: