For this post, I have the opportunity to provide feedback to a fellow student. The feedback is conducted using the RISE Model for Peer Feedback. The review is for an ad prototype that has built from an initial concept created on a mood board, through creation of a color palette, and finally to creating one of three ad concepts.
I had the pleasure of reviewing the ad prototype completed by Jinnette Reyes Pantalone. Please see below the completed ad prototype, the original image used, and my personal RISE Model Peer Feedback for Ms. Pantalone.
Ad Prototype by Jinnette Reyes Pantalone:
Original Image Used:
RISE Model Peer Feedback by Loren Maxwell:
REFLECT: I took appreciation in your using some of the new Photoshop skills you learned this month. I can appreciate the time commitment involved with both learning and applying a new skill within a project. So, excellent job pushing boundaries. I feel that your choice of adding color to your image, helped to effectively relate the seriousness of your message. This was also very clear through your choice of font, though perhaps pushing on the boundaries of vampire. While the tone of the message is clear, I felt that I was missing something by not understanding who was promoting the message.
INQUIRE: Was your ad targeted to represent a particular pound or animal activist organization? Without any name attached to the ad, this was unclear to me. It seems that through your ad campaign you are seeking and emotional connection with your audience to inspire action. Was your intent to inspire action? Or was this intended to only bring awareness of the puppy mills to a greater audience and provoke thought or conversation? If action was intended, is there a way that the audience could better know “how” they can take action?
SUGGEST: After looking at your original image, I might consider keeping the original coloration, or even adding an orange photo filter to the image. It seems a tricky balance. By adding that warmth, I feel that the audience may be able to have a emotional connection with the animal? The blood itself will certainly stand out, and perhaps even have a more natural look and feel this way. I would certainly add the company or organization to the image. This would likely fill in any mental gaps that the audience might perceive. Have you also considered playing with the font? With the size and scale of the font, it takes a very strong hierarch in the image. Could reducing the opacity of the font, or placing a gradient effect the font add a different dynamic?
ELEVATE: For a future iteration of this ad, you might see what additional images could be used in a similar fashion, that more clearly show the living conditions of the dogs. In the color image, it is easier to identify kennel cages, but that is lost a bit in the black and white. A photo that has a little more depth might help provide an even clearer understanding. It might even be effective if there was an image with more than one dog confined in a space to better reflect the abuse. This ad idea, really could be further expended not only include dogs, but cats, rabbits, parrots, or any other domesticated house pet.