This posting is a response for my “Web Site Strategy and Planning” exploration activity. This is for my Web Design and Communication Theory and Principles course at Full Sail University. In this activity, we are responding to the Lynda.com course “Web Site Strategy and Planning with Jen Kramer“.
Having an opportunity to watch “Web Site Strategy and Planning” on Lynda.com was a fantastic opportunity to grasp a different perspective on web design. In many ways, it helped to eliminate intimidations that I once had towards building a website. I appreciate that this provides a framework to approach this as a project, much like we accomplished in our Project Management course. I really enjoyed putting a new framework in my mind that makes web design a more approachable idea.
In the future, I hope to use the web in helping promote events, and further my entrepreneurial interests. There are two interests in this area that web design will be a valuable asset to understand. First is my advocacy interests in the eradication of social stigmas related to HIV/AIDS, and addiction recovery. The second interest one day forming a production company. The intent of this production company is generating revenues that can be used to provide scholarship funding to HIV positive students, inspiring them to live their passion instead of settling for something less in life. In both instances, web design will provide the opportunity to tell stories, promote events and campaigns, and build a community of supporters.
There were several points that caught me by surprise. First is the need to truly fine tune who the target audience is for a website. I recognize I often think in more broad terms when speaking to a target audience. It seems clear, that being more specific will allow for greater success in my web endeavors. The second bit I enjoyed was understanding that while there are a vast number of plugins available, great care should be taken in strategically choosing plugins that match he needs of the website. This course simplified the ideas of using keywords and meta-information. What surprised me is the idea that optimization really needs to happen prior to the launch of the website. In the end, it means that careful planning must be applied to the project, and rushing the launch of a website could actually be detrimental to the success of the site.
Based on the above, I would like to spend time researching the various plugins available, what type of service they offer, which will provide a greater set of tools to work with in my future web design projects.
In regards to on-going future projects, I feel that I would approach an on-going web site project, I would work to be as detailed as possible in both the planning stages, and ongoing updates of the site. Having all of the site assets organized in a shared spreadsheet will allow for easy access of information for myself (if I was doing updates), or ease in handing off that responsibility to an outside source.