Below is my RISE Peer Review for Antonio Roboostoff’s soft launch of the “Holy-Magdalena Cupcake” website. This is a hypothetical business that has been created for the purpose of exploring the basics of web design communication and principles.
The site I am reviewing can be found here: Holy Magdalena Cupcakes
It is my privilege to provide a peer-review for Antonio Roboostoff’s “Holy-Magdalena Cupcake” web site. Per usual, there are a number of things I enjoy about the style of his work.
One of the first things I appreciated about your site was the use of a template that provided a clean feel to the site which brought a level of class to the product and business that your client is trying to present. Most appreciated is that you kept very strict to the color palette the client provided, which helped to maintain the masculine feel. There was certainly no “fluffy pink” or “baby blue” elements to your site design. You found an effective way to use the colors that really looks and feels good to the end user. This truly inspires me to revisit the way in which I used the color palette provided by my own client. I have not found that perfect balanced feel that you have been able to accomplish.
It seems that your “Services” page is intended to reflect the special services offered by Holy-Magdalena, and not specifically focused on the variety of cupcakes offered, or the mobile truck aspect of the business. Was this your intent? If so, perhaps shifting the title of the page to reference “Special Services” or some variation would help to guide the visitor. And, as you had noted in your blog post – the intent behind the Media page is unclear. Was your intent to showcase simply images of the truck, cupcakes being made, highlighting the customers, or special promotions? There are a number of possibilities. Depending on the time available for your client to manage this media, it could be very effective. However, it would need to have a specific focus. I’ll be interested to see what you choose to do with this page.
A few things you might consider as you work on a revision. You have done a great job maintaining the red “Holy Magdalena Cupcakes” title on all of your pages. However the client has provided an actual logo for you to use. Is there a way you could incorporate that logo into the other pages on the site? It really is a striking logo that adds to the intended masculine feel of the site. I agree with feedback provided to all students who chose to use WordPress template, in regards to the comment boxes. I would consider turning that feature off. It takes away from the professional feel of the site. One element that always bothers me personally, are templates that put the template name and platform in the footer. If this can be removed, that would be fantastic – but may not be an option without a paid upgrade. As you revise this site, consider adding two additional pages – a Contact page, and Truck Locations (or truck schedule) page. Since this is a cupcake truck, you really want to identify that information clearly in your site. On the “Services” page – there is a lot of text to sift through. You might consider “bolding” the service titles, and leaving the rest of the text description normal. This allows the visitor to scan those items and determine at a glance if that page has anything they are interested in. The only other immediate consideration is that the “Order” page needs a method for the visitor to order. This could be accomplished by an order form, or having a very prominent phone number on that page. In fact – having a prominent phone number on each page could be appropriate for this business model (even if only in the footer of the page).
For a future iteration of your client’s site, you might work with them in expanding into the space of offering mail-order cupcakes to locations outside of the Petaluma area. It seems that your client wishes to expand, and this could be an interesting suggestion or consideration for your client. This would accommodate the Petaluma visitor who falls in love with the Holy-Magdalena product and want a taste of Petaluma in their hometown. Additionally, a future iteration of the “Cupcakes” page could include an image slider that rotates banner images. These banner images could be simple media assets that display an image of a cupcake variety on the left and a simple description on the right hand side of the image. This could be a very engaging way to interact with your visitor, beyond the items listed in a vertical column as currently arranged. This would require a small investment in creation of media assets, but could be very effective.
I look forward to seeing what you do with your upcoming revisions. I hope some of this is helpful for you, and again – really nice beginning with your soft launch of Holy-Magdalena Cupcakes.