There are many, many conferences that support the interests and career objectives of a Media Communications graduate. In addition, there are numerous groups and associations that help support the career interests of the Media Communications graduate. For this exploration, I am exploring two associations (one local to Seattle, and one national), and two conferences (one local to Seattle, and one national) that would be of benefit to my career objectives.
My purpose for choosing the professional organizations and conferences I selected, are their connection to digital media, networking opportunities, and the intersection of technology, content, traditional business models, and augmented reality, as this is the changing face of media today.
For myself, as a graduate of Media Communications, it is important that I remain abreast of all new technologies that are emerging, and identify how this impacts my personal career pursuits, as well as the media industry in general. In addition, it is important to involve myself in professional organizations that support my endeavors or provide collaborative opportunities and continued learning.
Below are both conferences listed, and a brief explanation why they were selected:
Seattle Interactive Conference – this conference provides the opportunity to explore disruptive technologies and business models through interaction with visionary thinkers and peers within online commerce, social media, interactive advertising, entertainment and others. Per the organization, the emphasis of this conference is the convergence of online technology, creativity and emerging trends
NAB Show – This convention allows participants to explore the innovation and technologies that are pushing the boundaries of content across varied industry sectors. This show, much like the Seattle Interactive Conference is geared at exploring the frontiers where technology intersects with conventional thought, and the limitless opportunities are explored.
A short list of other conferences and conference organizers that’ll be beneficial to consider are the Adobe Summit (digital tools related), Inbound (content related), BizBash (events related) and Mashable (varied summits each year with shifting focus).
Below are both professional organizations, and a brief explanation why they were selected:
AIGA – This is the largest not for profit professional membership organization for design. The organization consists of 70 chapters and 25, 200 members nationally. Having a local chapter in Seattle, with events and networking opportunities unique to Seattle, this was an appropriate fit for my local professional organization. As a community, AIGA is focused on defining global standards and ethical practices, enhancing professional development through learning opportunities, and networking opportunities. This organization supports one blade of the Media Communications degree program with it’s focus on design.
The Digital Marketing Association – This is a not for profit membership organization that supports the digital marketing profession. The objective of this organization is to inform, educate and certify those wishing to work in digital marketing (individuals or companies). The organization is focussed on upholding industry standards, and ensuring best practices in an industry, that by today’s standards, is quite young. The association provides support, information on qualifications, and courses in digital marketing, as well as ongoing industry updates to keep informed of the latest news and campaigns.